Revolutionizing the Grocery E-Commerce Experience with AI

Project Requirement

Revolutionizing the Grocery E-Commerce Experience with AI

The client wanted to enhance their online grocery shopping experience by integrating an intelligent recommendation system and a customer support chatbot. The aim was to improve user engagement, increase sales, and streamline customer service while making the solution scalable and easy to maintain.

Our Approach

We designed a personalized recommendation system using collaborative filtering and content-based models, leveraging Amazon Personalize and user data to deliver real-time product suggestions. An AI-driven chatbot, built with Amazon Lex and integrated with Amazon Connect, handled customer queries about products and orders, providing instant support. All AI services were containerized and deployed on AWS EKS for scalability and efficiency.

Outcome and Impact

Implementing the AI-powered recommendation system and chatbot led to higher conversion rates, improved customer engagement, reduced operational costs, better business insights, and increased customer satisfaction and retention.